The new generation of professionals who are revolutionizing the technology sector today face an increasingly evident dilemma: they want alignment with their values, real impact and true flexibility, but they often pay the price of emotional exhaustion. Working meaningfully is no longer a luxury, it is a requirement. Creating solutions that simplify processes and free up teams shows the value that these professionals can generate. However, the ambition to transform the world of work does not always find space in organizations that have not yet followed this change.
The traditional model of “working to live” has given way to the desire to live through work. Many young technology consultants frequently change companies, or even abandon formal employment, looking for more authentic projects. At the same time, the sector demands speed, innovation and constant availability. Flexibility turns into exhaustion when every request is urgent and the boundary between work and personal life disappears. We are not talking about lack of interest or doing the minimum, but about burnout: profound demotivation and lack of energy even to meet one’s own expectations.
Despite the race for innovation, organizational culture still often fails to keep up with this transformation. Feeling that you belong to a tribe, aligned with values, mission and team, is essential to resist pressure. When work is limited to completing tasks, it lacks meaning, connection and community.
A Tribe is built on trust, respect and mutual care, not checklists. It’s the people who make the difference: the inspiring ones who pull others together, the passionate ones who bring authenticity, the motivated ones who transform challenges into action, the grateful ones who strengthen bonds and the open-minded ones who promote innovation. It is this balance that reduces the risk of burnout and transforms colleagues into a team.
Without people, there is no technology that can resist. In the era of digital transformation, there are those who focus exclusively on tools, processes and indicators. However, technology only generates results when it finds fertile ground in a strong and humane culture.
Innovation is born from the mind, but only grows in the heart of a tribe. Therefore, the employment contract is no longer enough. This generation seeks recognition, growth and belonging. And companies that truly invest in culture reap results: greater retention, high performance and sustainable impact.
Between burnout and TriboTech, there is a path that organizations can and must build. The great challenge of this generation will be finding a balance between purpose and well-being. Because, as António Variações said, “I’m fine where I’m not”. Perhaps the real achievement is learning to be okay precisely where we are.