THREE people have died in a tragic swimming accident at a Brit holiday hotspot.
Two men, one aged 35, and a woman, 55, were killed in the natural pools on the Los Gigantes cliffs on Tenerife on Sunday.
The trio became the latest victims of the unforgiving elements when they were swept out to sea off the northwest of the island, alongside three other people.
Another female swimmer went into cardiac arrest at the scene, before she was resuscitated and flown to hospital.
A third woman, aged 39, was also taken to hospital with “moderate” injuries.
Emergency services attended the scene after the alarm was sounded at 4pm.
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First responders said the distressed swimmers had been taken by surprise by a wave that knocked them into the water.
Two other people were also overwhelmed by the wave, however managed to reach safety without assistance.
The nationalities of the three victims have not yet been officially confirmed.
The tragedy comes after a British pensioner plunged into the ocean from a TUI-operated cruise ship north of the Canary Islands on November 27.
A search was immediately launched for the 76-year-old, who fell overboard from the adults-only Marella Explorer 2, just before 10am, northwest of Punta de Teno.
The sea and air operation to find him was wound down after two days of intensive searching.
In another horrifying day, three people died and 15 were injured on November 8 on the island, after being swept out to sea by high waves.
The tragic ordeal was the worst incident in the northern port city of Puerto de la Cruz, resulting in the death of a 79-year-old Dutch woman alongside nine others who needed hospital treatment after they were knocked off a sea wall.
On the same day, six French tourists were also drawn out to sea after being swept off their feet while wave watching at Roque de las Bodegas, on the island’s northeast tip.
Luckily, all six people survived.
After the string of tragic deaths in Tenerife, a Canary Islands safety organisation said hotels should do more to warn holidaymakers about the dangers of the ocean.
Sebastian Quintana, president of Canarias 1500km de costa, previously linked the earlier Tenerife incidents to a lack of understanding of the Atlantic Ocean’s power among tourists who were unfamiliar with local sea conditions.
He called for better signage and temporary barriers, as eye-witness claimed no barrier was in place at the dock in Puerto de la Cruz, despite a wave warning, where waves were reaching up to 15ft high.