After a first phase focused on the player’s arrival in the country, this new stage of the campaign shifts the focus to Ronaldo’s personal experience while residing in Saudi Arabia. In the video and associated content, the striker shares places and experiences that, in his words, “they go far beyond gambling”, associating the destination with culture, nature, luxury, entertainment and major international events.
Among the highlights is the region of Red Seapresented as an area of preserved nature, with coral reefs and new low-density luxury tourism projects, oriented towards experiences linked to the ocean and well-being.
One of the main destinations in the region is the city of Al Ulaclassified as UNESCO World Heritage Siteconsidered one of the main cultural hubs in the Middle East. The city, one of the most visited in Arabia, combines historical heritage, natural landscapes and a program of cultural festivals, international events and outdoor experiences, supported by a hotel offer integrated into the landscape.