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National Cookie Day is on Thursday, Dec. 4, 2025, and bakeries across the country are celebrating with free treats, special offers, and sweet surprises. Whether you prefer your cookies crunchy, chewy, chocolatey, or stuffed with fruit, there’s an option for everyone to celebrate the fun. Established in 1987 by Matt Nader, the holiday occasion with the busy holiday baking season. Interestingly, Cookie Monster suggested a “National Cookie Day” in a 1976 episode of “Sesame Street” while running for political office.

Here’s your guide to freebies, BOGO deals, and other tasty prizes.

How to Grab Free Cookies and Best Deals

Subway

Customers making an order through DoorDash or Uber Eats can receive a free six-pack of cookies with purchases more than $25. DoorDash offers run through Dec. 17, Uber Eats through Dec. 14.

Crumbl

Customers who purchase any six pack in-store receive a seventh cookie free, according to a company representative. In addition, the initial 100 customers will get a limited edition 6-7 sticker.

Bang Cookies

The New Jersey-based bakery, popular for giant soft-baked cookies, is providing a free cookie for the initial 100 online purchases using code CHOCHIP on National Cookie Day. Additionly, the first 100 guests in Brooklyn, NY, and Ocean Township, NJ, will also get a free treat.

Chip City Cookies

This gourmet New York chain is offering free “Chewies” with any in-app purchase, according to a company spokesperson. Flavors are chocolate chip, triple chocolate, confetti, s’mores, and oatmeal.

Dunkin’

Rewards members receive 3× points on espresso beverages, that includes the seasonal cookie butter cloud latte.

Insomnia Cookies

The late night cookie chain will offer a complimentary Snowball Classic cookie to the initial 100 Rewards members visiting participating locations. Inside one snowball cookie at each bakery is a hidden purple buttercream, with lucky recipients winning free cookies for a full year.

Jimmy John’s

JJ Rewards members can claim a free Holiday Magic Cookie (a sugar cookie with red and green M&Ms) with any mobile or app purchase of $5 or more.

Great American Cookies

This Georgia based franchise is providing rewards members a free regular chocolate chip or sugar cookie, available in-store only through the app.

Pepperidge Farm

Beginning at 9 a.m. ET, visitors to PepperidgeFarmHoliday.com can send a cookie gram (contains Milano Mint Chocolate and Chessman cookies) to someone special, while supplies last.

Toll House

Nestle Toll House fans can go to TollHouse.com/CookieTacos at 2 p.m. ET for an opportunity to win a limited-edition Cookie Taco kit.

Panera

Buy one, get one deals are provided on four cookie varieties: Chocolate Chippers, Candy Cookies, Oatmeal with Berries, and Mitten Cookies.

FAQs:

1. When is National Cookie Day?
National Cookie Day is celebrated every year on Dec. 4. It’s a time to enjoy cookies and explore promotions across the nation.

2. Who created National Cookie Day?
The holiday was established in 1987 by Matt Nader, founder of Blue Chip Cookie Company.

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