Adyen announced that Black Friday/Cyber Monday (BFCM) in 2025 processed 37 billion euros, an increase of 27% compared to 2024.
According to the platform, Portugal ranked 4th in the increase in transaction volume during BFCM, with a growth of 2.88 times compared to a typical Friday.
At the top of the ranking were Denmark (+4.76 times) and Spain (+4.42 times), followed by Sweden (+2.98 times), Portugal (+2.88 times) and the United States (+2.81 times). These numbers illustrate the growing global penetration of the event, which is no longer exclusive to the USA.
Adyen highlights permanent changes in payment methods: digital wallets represented 34% of revenue at points of sale (up from 25% in the previous year) and payments contactless rose to 74% of in-store transactions. Local methods maintain a stable share of 20–21%, highlighting the importance of regional options.
The average cart value (ATV) increased by 32.25% during Black Friday/Cyber Monday 2025 — 56.86 euros online versus 52.56 euros in store — and returns continue to be higher for purchases made on Black Friday, according to Adyen analysis.