A Portugal brand is worth 257 billion eurosaccording to a study by the consultancy OnStrategy.
At issue is an analysis carried out on several countries, the results of which for Portugal were sent to the newsrooms. To arrive at that value, the Royalty Relief methodology was used.
Now, the conclusions indicate that the Brand Strength Index is at a moderate level, as it stood at 62.5 points. More specifically, it obtained 63.0 points from the internal public and 61.9 points from the external public.
To this end, nine different areas were analyzed, from “Notoriety and Familiarity” to “Quality of Products and Services”, including the “Political, Economic and Social Environment”, as an example.
Highlighted regions and economic sectors
From an internal perspective, the brand’s accelerator industries or sectors of activity include Tourism, Food and Beverage, Sports, Education (in particular university) and Energy. From an external approach, Tourism and Sport stand out from the rest.
Regarding the districts and regions highlighted, the internal vision points to Porto, Lisbon, Funchal, Aveiro, Braga, Faro, Coimbra, Évora and Viana do Castelo. Externally, a positive note for Lisbon, Faro, Funchal and Porto.