Advertising Design (formerly Advertising from the Desktop)

 

 

 

 

Syllabus

Course title: Advertising Design (previously Advertising from the Desktop)
Course number: GRA 155 (previously ENG 130)
Credits: 3 Semester Hours
Prerequisite: Knowledge of a word processing program
Grading System: A (94-100), A-(90-93),B+(87-89), B (83--86), B-(80-82),C+(77-79),C (73-76), C-(70-72), D+ (67-69), D(63-66), F (below 63).

Course Description and Rationale
This computer graphics course focuses on using two graphics programs, MultiAd Creator Pro and Adobe Photoshop CS, to design advertisements. The course includes preparation of advertisements for print and the web. Students will use text, graphics, illustrations, borders, blends, and screens, among other graphic elements. The course also addresses the principles of advertising design. Creator is used by 98% of the newspapers in the United States.

General Course Goals
A) to produce professional quality digital advertisements.
B) to integrate writing, editing, page design, typography and graphics into one unit whereby students produce an entire advertisement for print or the web.

Instructional Materials
Adobe Photoshop CS2 Classroom in a Book
Robin Williams and John Tollett, Robin Williams Design Workshop, Peachpit Press, Berkeley: 2001.
Optional book: Robin Landa, Advertising by Design
Handouts
Evaluation
Students will be evaluated on the basis of 14 assignments and other factors . Students who cut more than 4 classes will have their grade reduced for each absence beyond 4, regardless of the reason for the absence.
Students will be expected to work on their assignments in the computer lab during hours when class is not in session.
Class topics and assignments
The instructor may change the order of topics and/or the content of the assignments to meet the needs of the class.

Plagiarism:
Plagiarism is a violation of academic honesty. It occurs when you take credit for someone else’s work (words) and submit it as your own, either intentionally or through incomplete documentation of sources. Any plagiarized work will result in an F for the semester.

College Withdrawal Policy
A student who finds it necessary to discontinue a course once class has met must provide written notice to the Registrar. Withdrawal forms are available at the Registrar’s office. Nonpunitive “W” grades are assigned to any withdrawal requested before the various unrestricted withdrawal deadlines listed in the calendars published in front of each session’s course listings. Withdrawal requests received after these deadlines must bear instructor signatures indicating the student was maintaining at least a C- average at the time of withdrawal. No withdrawals are permitted after the last class preceding the final exam.

Disabled Students and Learning Disabilities Support
If you are a student with a disability and believe you will need accommodations for this class, it is your responsibility to contact the Disabilities Counseling Services at 383-5240. To avoid any delay in the receipt of accommodations, you should contact the counselor as soon as possible. Please note that I cannot provide accommodations based upon disability until I have received an accommodation letter from the Disabilities Counselor. Your cooperation is appreciated.

Cellular phones and beepers
Cellular phones and beepers are allowed in class only if they are turned off or turned to a silent mode. Under no circumstances are phones to be answered in class. When there are extenuating circumstances that require that a student be available by phone or beeper, the student should speak to the instructor prior to class, so that together they can arrive at an agreement.

E-mail
Students are encouraged to use e-mail to communicate with me. When you compose your message, be sure to use a relevant word for the Subject. Do not use Hello, Hi, It's Me or similar terms. Because these are used by spammers and virus messages, I delete them without opening them.