Three Rivers Community College offers a comprehensive array of programs of study as listed and described here. The specific curricular patterns in the associate degree programs lead either to the degree of Associate in Arts (AA), the degree of Associate in Science (AS), or the degree of Associate in Applied Science (AAS). Career and transfer programs are available for many associate degree programs. Certificates are also awarded in certain programs.

This 30 credit certificate program is designed to serve students’ needs and interests in several ways. The certificate provides skill-based knowledge for entrepreneurs and for individuals seeking entry level employment in the communications and promotion departments of both large and small businesses. The program also can improve the promotional skills of professionals in public and not for profit organizations.

COURSE ID		TITLE OF COURSE	CREDITS
ENG	K111*	College Composition	3
ENG	K112*	Literature and Composition	3
ENG	K126*	Journalism	3
ENG	K129*	Desktop Publishing	3
ENG	K130*	Advertising from the Desktop	3
MRK	K111	Principles of Marketing	3
MRK	K113	Principles of Advertising	3
MRK	K114	Principles of Professional Selling	3
MRK	K118*	Public Relations	3
		Practicum*	3
GRAND TOTAL			30

Marketing is recognized as the critical element in the success of large and small businesses and public or private organizations. The Marketing career program prepares students for professional positions in marketing, advertising, distribution and sales in profit and not-for-profit businesses and as entrepreneurs.

Computer Literacy Requirement: All degree seeking students must complete a basic computer literacy requirement prior to graduation.

COURSE ID		TITLE OF COURSE	CREDITS
ACC	K111*	Financial Accounting I	4
ACC	K112*	Financial Accounting II	4
ACC	K231*	Managerial Accounting	4
BUS	K111	Introduction to Business	3
ECO	K111	Macroeconomics	3
ECO	K112	Microeconomics	3
ENG	K111*	College Composition	3
ENG	K112*	Literature and Composition	3
ENG	K129*	Desktop Publishing	3
ENG	K225*	Writing in the Workplace	3
MGT	K111	Principles of Management	3
MGT	K113	Business Law I	3
MGT	K114	Business Law II	3
MRK	K111	Principles of Marketing	3
MRK**	K112	Retailing Fundamentals	3
MRK**	K118	Public Relations	3
MRK**	K113	Principles of Advertising	3
MRK**	K114	Principles of Professional Selling	3
_________		Natural Sciences Elective (or HLT K111 Personal Health)	3
_________		Practicum* or Open Elective	3
_________		Math Elective (MAT K106* or higher)	3
GRAND TOTAL			63

*Course has a prerequisite. Students should check course description.
** Choose 3 of the 4 Courses market **

Shaded courses, in addition to the courses listed in the Marketing Certificate Program description, must be taken to complete the 28 credit certificate program.

This 28 credit certificate program is designed to prepare students for entry level

positions in marketing through a practical, skill-based, concentrated course of study. The program also offers employed students the opportunity to improve their background and skills. Students may complete this certificate program by completing the courses that are shaded on the Marketing Career Program of Study as well as a Business Elective and Practicum (see below).

COURSE ID		TITLE OF COURSE	CREDITS
ACC	K111*	Financial Accounting I	4
ACC	K111	Macroeconomics	3
ENG	K111	College Composition	3
MGT	K111	Principles of Management	3
MRK	K111	Principles of Marketing	3
MRK	K112+	Retail Fundamentals	3
MRK	K113+	Principles of Advertising	3
MRK	K114+	Principles of Professional Selling	3
MRK	K118*+	Public Relations	3
MGT	K113	Business Law I	3
MGT	K114*	Business Law II	3
MRK	K111	Principles of Marketing	3
Bus. Elective		(Accounting, Business, CSC, Management, Marketing, Practicum)	3
GRAND TOTAL			28

*Course has a prerequisite. Students should check course description.
+ Students must choose 3 of these 4 courses.

The Marketing transfer program is designed primarily for those students who plan to transfer to a four-year college program after graduation. It provides a foundation in the area of marketing strategy. It also prepares students for managerial positions in both profit making and not-for-profit businesses or as entrepreneurs. Students who plan to continue on to a four-year college are urged to investigate and select the institution to which they will transfer as early as possible since each transfer situation must be planned to meet specific transfer requirements.

Computer Literacy Requirement: All degree seeking students must complete a basic computer literacy requirement prior to graduation.

COURSE ID		TITLE OF COURSE	CREDITS
ACC	K111*	Financial Accounting I	4
ACC	K112*	Financial Accounting II	4
ACC	K231*	Managerial Accounting	4
BUS	K111	Introduction to Business	3
CSC	K1175**	Computer Applications I	3
ECO	K111	Macroeconomics	3
ECO	K112	Microeconomics	3
ENG	K111*	College Composition	3
ENG	K112*	Literature and Composition	3
MGT	K111	Principles of Management	3
MGT	K113	Business Law I	3
MGT	K114*	Business Law II	3
MRK	K111	Principles of Marketing	3
___________		Humanities Elective (English, Art, Music, Languages, Philosophy, Reading, Theater, Humanities)	3
___________		Math Elective (MAT K109* or higher)	3
___________		Natural Science Elective (or HLT K111 Personal Health)	3
___________		Social Science Elective (Anthropology, Economics, Geography, International Studies, Political Sciences, Psychology, Sociology, History, Social Sciences)	3
GRAND TOTAL			63

**Computer literacy requirement. Substitute course requests must be approved by the Program Coordinator.

This 28 credit certificate program is designed to provide students with an opportunity to develop a skill-based foundation for a career in retail operations and management or as retail entrepreneurs. Completion of the requirements of this program will prepare the student for success in all facets of retail management.