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Certificate Program
Program Coordinator: Irene Clampet - 860-215-9414

This 28 credit certificate program is designed to prepare students for entry-level positions in marketing through a practical, skill-based, concentrated course of study. The program also offers employed students the opportunity to improve their background and skills. Students may complete this certificate program by completing the courses that are listed below.

Students may complete this certificate by completing the courses that are listed below.



Course ID Title of Course Credits
ACC* K115° Financial Accounting 4
BMG* K202° Principles of Management 3
BMK* K201° Principles of Marketing 3
ECN* K101° Principles of Macroeconomics 3
ENG* K101° Composition 3
__________ Business Elective (accounting, business, CSC, management, marketing, practicum) 3
Select 3 Courses From the Following 5 Courses: 9
BMK* K103 Principles of Retailing  
BMK* K106° Principles of Selling  
BMK* K123° Principles of Customer Service  
BMK* K235° Public Relations  
BMK* K241° Principles of Advertising  

° Course has a prerequisite. Students should check course description. 


Marketing, Certificate
Program Outcomes

Upon successful completion of all program requirements, graduates will be able to:

  1. identify the elements of marketing and their creative application in profit-making as well as in not-for-profit organizations in order to satisfy the needs and wants of society.

  2. apply the practical use of marketing theories, tools, and strategies in order to pursue a professional career in marketing.

  3. demonstrate skills in leadership, in decision-making and in teamwork, including the ability to work with diverse groups.

  4. apply knowledge from other business disciplines to solve marketing problems.

  5. demonstrate competency in all areas of business communication: oral, written, and technological.

  6. explain the role of marketing and its interrelationship with other functional areas in order to achieve organizational goals.