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Program Coordinator: Irene Clampet - 860-215-9414
This 30 credit certificate program is designed to serve students' needs and interests in several ways. The certificate provides a skill-based knowledge for entrepreneurs and for individuals seeking entry-level employment in the communications and promotion departments of both large and small businesses. The program can also improve the promotional skills of professionals in profit and not-for-profit organizations.
Students may complete this certificate by completing the courses that are listed below.
ADVERTISING/PUBLIC RELATIONS CERTIFICATE CURRICULUM
|Course ID||Title of Course||Credits|
|BBG* K210°||Business Communications|
|COM* K173°||Public Speaking|
|BMK* K106°||Principles of Selling||3|
|BMK* K201°||Principles of Marketing||3|
|BMK* K235°||Public Relations||3|
|BMK* K241°||Principles of Advertising||3|
|BMK* K292°||Practicum in Marketing||3|
|COM* K121°||Journalism I||3|
|GRA* K140°||Publication Design||3|
|GRA* K155°||Advertising Design||3|
° Course has a prerequisite. Students should check course description.
Advertising/Public Relations, Certificate
Upon successful completion of all program requirements, graduates will be able to:
identify the elements of marketing and their creative application in profit-making as well as not-for-profit organizations in order to satisfy the needs and wants of society.
apply the practical use of marketing strategies, promotional tools and communication techniques in order to pursue a professional career in advertising/public relations.
demonstrate skills in internal and external communication techniques, including verbal, non-verbal, written and technological.
apply knowledge from a cross section of marketing theories to solve marketing problems and develop effective promotional communications.
demonstrate competency in marketing, advertising, public relations and sales presentations, including the use of business software.
explain the role of marketing and its interrelationship with other functional areas in order to achieve organizational goals.
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