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Marketing/Career
Accredited by the Association of
Collegiate Business Schools and Programs (ACBSP)
11520 West 119th St. Overland Park, KS 66213
Telephone 913-339-9356
Click here for Plan of Study Form in PDF format
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Associate in Science
Program Coordinator: Irene Clampet - 860-383-5231
Marketing is recognized as the critical element in the success of large and small businesses and public or private organizations. The Marketing career program prepares students for professional positions in marketing, advertising, distribution and sales in profit and not-for-profit businesses and as entrepreneurs.
MARKETING/CAREER CURRICULUM
| Course ID | Title of Course | Credits |
| SEMESTER I | ||
| ACC* K111° | Principles of Accounting I | 4 |
| BBG* K115° | Business Software Applications | 3 |
| BMK* K201° | Principles of Marketing | 3 |
| ENG* K101° | Composition | 3 |
| IDS K105 | First Year Experience | 3 |
| TOTAL | 16 | |
| SEMESTER II | ||
| ACC* K118° | Managerial Accounting | 4 |
| BBG* K231° | Business Law I | 3 |
| BMG* K202° | Principles of Management | 3 |
| BMK*_____ + | Marketing Elective + | 3 |
| ECN* K101° | Principles of Macroeconomics | 3 |
| TOTAL | 16 | |
| SEMESTER III | ||
| BBG* K210° | Business Communication | 3 |
| BBG* K232° | Business Law II | 3 |
| BMK* K___ + | Marketing Elective + | 3 |
| COM* K173° | Public Speaking | 3 |
| MAT* K123° | Elementary Statistics | 3 |
| TOTAL | 15 | |
| SEMESTER IV | ||
| BMK* K292° | Practicum in Marketing | |
| or | or | 3 |
| __________ | Elective from the following prefixes: ACC*, BBG*, BES*, BFN*, BMG*, BMK*, HSP* | |
| BMG* K___ + | Marketing Elective + | 3 |
| GRA* K140° | Publication Design | 3 |
| __________ | Fine Arts Elective | 3 |
| __________ | Natural Sciences Elective | 3-4 |
| TOTAL | 15-16 | |
| GRAND TOTAL | 62-63 |
° Course has a prerequisite. Students should check course description.
| + Marketing Electives | |
| BMK* K103° | Principles of Retailing |
| BMK* K106° | Principles of Selling |
| BMK* K123° | Principles of Customer Service |
| BMK* K235° | Public Relations |
| BMK* K241° | Principles of Advertising |
Marketing,
Associate in Science Degree
Program Outcomes
Upon successful completion of all program requirements, graduates will be able to:
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demonstrate knowledge of general business vocabulary and vocabulary specific to the field of Marketing.
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demonstrate knowledge of those principles and skills applicable to general business and those specific to the field of Marketing.
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demonstrate the ability to apply learned principles and skills to unique factual settings using correct vocabulary.
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have obtained a well rounded general education.
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be prepared for employment in the field of Marketing.
Three Rivers Community College | 574 New London Turnpike, Norwich, CT 06360
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