MARKETING TRANSFER
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ASSOCIATE IN SCIENCE
Program Coordinator: Irene Clampet - 383-5231

The Marketing Transfer program is designed primarily for those students who plan to transfer to a four-year college program after graduation. It provides a foundation in the area of marketing strategy. It also prepares students for managerial positions in both profit and not-for-profit businesses or as entrepreneurs. Students who plan to transfer to a four-year college are urged to investigate and select the institution to which they will transfer as early as possible since each transfer situation must be planned to meet specific transfer requirements.

MARKETING TRANSFER CURRICULUM

Course ID

Title of Course

Credits

 

 

ACC* K111°

Principles of Accounting I

4

 

 

ACC* K112°

Principles of Accounting II

4

 

 

ACC* K118°

Managerial Accounting

4

 

 

BBG* K115°

Business Software Applications

3

 

 

BBG* K231°

Business Law I

3

 

 

BFN* K201°

Principles of Finance

3

 

 

BMG* K202°

Principles of Management

3

 

 

BMK* K106°

Principles of Selling

3

 

 

BMK* K201°

Principles of Marketing

3

 

 

BMK* K241°

Principles of Advertising

3

 

 

ECN* K101°

Principles of Macroeconomics

3

 

 

ECN* K102°

Principles of Microeconomics

3

 

 

ENG* K101°

Composition

3

 

 

ENG* K102°

Literature and Composition

3

 

 

MAT* K137 or higher

Intermediate Algebra or higher

3

 

 

MAT* K167 or higher

Principles of Statistics or higher

3

 

 

_________

Fine Arts Elective

3

 

 

_________

History Elective

3

 

 

_________

Natural Sciences Elective with lab

4

 

 

_________

Social Sciences Elective

3

 

 

 

GRAND TOTAL

64

 

 


° Course has a prerequisite. Students should check course description.

Marketing Transfer, Associate in Science Degree
Program Outcomes

Students who complete the requirements in the Marketing Transfer program will:

  1. students will demonstrate knowledge of general business vocabulary and vocabulary specific to the field of Marketing.
  2. students will demonstrate knowledge of those principles and skills applicable to general business and those specific to the field of Marketing.
  3. students will demonstrate the ability to apply learned principles and skills to unique factual settings using correct vocabulary.
  4. students will obtain a well-rounded general education.
  5. students will successfully transfer to a 4-year college/university after graduating.

 

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