MARKETING TRANSFER
Click Here for Plan of Study Form in PDF Format  


Click Here for Plan of Study Form in Word

ASSOCIATE IN SCIENCE
Program Coordinator: Irene Clampet - 383-5231

The Marketing Transfer program is designed primarily for those students who plan to transfer to a four-year college program after graduation. It provides a foundation in the area of marketing strategy. It also prepares students for managerial positions in both profit and not-for-profit businesses or as entrepreneurs. Students who plan to transfer to a four-year college are urged to investigate and select the institution to which they will transfer as early as possible since each transfer situation must be planned to meet specific transfer requirements.

MARKETING TRANSFER CURRICULUM

Course ID

Title of Course

Credits

 

 

ACC* K111°

Principles of Accounting I

4

 

 

ACC* K112°

Principles of Accounting II

4

 

 

ACC* K118°

Managerial Accounting

4

 

 

BBG* K115°

Business Software Applications

3

 

 

BBG* K231°

Business Law I

3

 

 

BFN* K201°

Principles of Finance

3

 

 

BMG* K202°

Principles of Management

3

 

 

BMK* K106°

Principles of Selling

3

 

 

BMK* K201°

Principles of Marketing

3

 

 

BMK* K241°

Principles of Advertising

3

 

 

ECN* K101°

Principles of Macroeconomics

3

 

 

ECN* K102°

Principles of Microeconomics

3

 

 

ENG* K101°

Composition

3

 

 

ENG* K102°

Literature and Composition

3

 

 

MAT* K137 or higher

Intermediate Algebra or higher

3

 

 

MAT* K167 or higher

Principles of Statistics or higher

3

 

 

_________

Fine Arts Elective

3

 

 

_________

History Elective

3

 

 

_________

Natural Sciences Elective with lab

4

 

 

_________

Social Sciences Elective

3

 

 

 

GRAND TOTAL

64

 

 


° Course has a prerequisite. Students should check course description.

Marketing Transfer, Associate in Science Degree
Program Outcomes

Students who complete the requirements in the Marketing Transfer program will:

  1. understand the role of marketing and its interrelationship with other functional areas in order to achieve organizational goals.
  2. identify the elements of marketing and their creative application in profit-making as well as not-for-profit organizations in order to satisfy the needs and wants of society.
  3. demonstrate successful transfer to bachelor degree programs.

 

Top of Page
Back to Program of Study