MARKETING
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ASSOCIATE IN SCIENCE
Program Coordinator: Irene Clampet - 383-5231

Marketing is recognized as the critical element in the success of large and small businesses and public or private organizations. The Marketing career program prepares students for professional positions in marketing, advertising, distribution and sales in profit and not-for-profit businesses and as entrepreneurs.

MARKETING CURRICULUM

Course ID

Title of Course

Credits

 

 

ACC* K111°

Principles of Accounting I

4

 

 

ACC* K112°

Principles of Accounting II

4

 

 

ACC* K118°

Managerial Accounting

4

 

 

BBG* K115°

Business Software Applications

3

 

 

BBG* K231°

Business Law I

3

 

 

BBG* K232°

Business Law II

3

 

 

BBG* K291°

Business Capstone

 

 

or

Or

3

 

 

BBG* K294°

Business Internship

 

 

BMG* K202°

Principles of Management

3

 

 

BMK* K201°

Principles of Marketing

3

 

 

ECN* K101°

Principles of Macroeconomics

3

 

 

ENG* K101°

Composition

3

 

 

ENG* K202°

Technical Writing

3

 

 

GRA* K140°

Desktop Publishing

3

 

 

MAT* K137°

Intermediate Algebra

3

 

 

_________

Fine Arts Elective

3

 

 

_________

Natural Science Elective

3-4

 

 

_________

Social Science Elective

3

 

 

Select 3 Courses From the Following 5 Courses: 

9

 

 

BMK* K103°

Principles of Retailing

 

 

 

BMK* K106°

Principles of Selling

 

 

 

BMK* K123°

Principles of Customer Service

 

 

 

BMK* K235°

Public Relations

 

 

 

BMK* K241°

Principles of Advertising

 

 

 

 

GRAND TOTAL

63-64

 

 


°Course has a prerequisite. Students should check course description.

 

Marketing, Associate in Science Degree
Program Outcomes

Students who complete the requirements in the Marketing program will:

  1. identify the elements of marketing and their creative application in profit-making as well as not-for-profit organizations in order to satisfy the needs and wants of society.
  2. demonstrate skills in decision-making and teamwork including the ability to work with diverse groups.
  3. demonstrate competency in all areas of business communication: oral, written and technological.
  4. obtain employment in the field of marketing.

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